Evolving Your Brand for an Evolving Market- The Days Inn Brand
Date:	March 26 , 2008
Time:	6:00- 7:30PM
	6:00 PM-6:30 PM Refreshments and Networking 6:30 PM-7:00 PM Program Starts Promptly 7:00 PM-7:30 PM Questions and Networking
Location:	New York AMA 116 E. 27th Street, 6th Fl. New York City Between Park & Lexington
Speaker:	Christopher Trick Senior Vice President Days Inn Worldwide

Attendees will learn: The difference between improving the product and improving the message. Communicating branding by understanding the full experience the customer takes from awareness to purchase and repurchase. Getting past challenges from within a company as you change your poistion, especially in franchise businesses. Practical ideas that can be used in the B2B world for brand evolution.
Fees *	New York AMA Members: $35 Non-members: $55
*Registrations accepted on a first-come, first-serve basis, due to limited seating.