Going Green, Sustainability and Accountability - Ideas on Marketing in the 21st Century
Date:	May 22 , 2008	Due to popular response a second date has been added please note the date.
Time:	6:00- 8:00PM
	6:00PM-6:30PM Refreshments and Networking 6:30PM-7:30PM Program Starts Promptly 7:30PM -8:00PM Questions and Networking
Location:	New York AMA 116 E. 27th Street, 6th Fl. New York City Between Park & Lexington
Speaker:	Marc Alt President Marc Alt & Partners

This talk will help agency professionals who are interested or involved in developing internal expertise on green marketing, sustainability and corporate social responsibility practice in their organizations. We will make sense of this complex and important topic and lay the groundwork for developing an enhanced intelligence to respond to the rapidly evolving marketplace. You will leave equipped with a better understanding of how you can engage your clients in a meaningful way with the global shift to sustainability. Attendees will learn: How to connect your client's wish to "go green" with the realities of the marketplace and the DNA of their organization. Understanding and avoiding "greenwashing." The pillars of ethical companies and how to build trust and engage with customers, vendors, and other stake holders. How to build sustainability intelligence in your agency to help create an informed and engaged green team.
Fees *	New York AMA Members: $35 Non-members: $55
*Registrations accepted on a first-come, first-serve basis, due to limited seating.