The Mystique of Medical Moderating
Date:	September 23, 2008
Time:	6:00- 8:00PM
	6:00PM-6:30PM Refreshments and Networking 6:30PM-7:30PM Program Starts Promptly 7:30PM -8:00PM Questions and Networking
Location:	New York AMA 116 E. 27th Street, 6th Fl. New York City Between Park & Lexington
Speaker:	Dr. Sharon Livingston President Livingston Group for Marketing

Those in the health care industry are always interested in innovative ways to gather information from health care professionals. Using projective qualitative research techniques to tap into the psyche of the participant audience to deliver true insights into a marketing challenge. Attendees will learn: Learn techniques for prompting analytical, physicians to open-up and reveal their true feelings. Gain firsthand knowledge of the latest techniques being pioneered in qualitative research in the health care category. Learn how to debunk sacred cows in health care. Learn how to use research to drive creativity through aligned ideation sessions
Fees *	New York AMA Members:$20 Guests: $40
*Registrations accepted on a first-come, first-serve basis, due to limited seating.