Branding and Rebranding for NonProfits
Date:	September 24, 2008	Registration is now closed This event is sponsored by
Time:	6:00- 8:00PM
	6:00PM-6:30PM Refreshments and Networking 6:30PM-7:30PM Program Starts Promptly 7:30PM-8:00PM Questions and Networking
Location:	The Foundation Center 79 Fifth Avenue, 2nd Floor New York City Between 15th & 16th Streets
Panelist:	Jay Aldous Chief Marketing & Communications Officer U.S. Fund for UNICEF Lara Fisher Crampe Deputy Director, East Coast Taproot Foundation Dana Pickup Director of Marketing Classroom, Inc.

Marketing for a not-for-profit has very different challenges than those of the consumer world. This panel will share their individual branding experiences and results they achieved. There will be a 10 minute presentation from each of the panelists followed by predetermined questions from the moderator for the panelists to respond to and guide conversation. The final portion of the event will be open for questions. Attendees will learn: Reasons to consider rebranding How to address challenges in a rebranding process How to implement changes once there is a rebranding plan. How rebranding can help non-profits compete with the for-profit sector.
Fees *	New York AMA Members: $35 Guests: $55
*Registrations accepted on a first-come, first-serve basis, due to limited seating.

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