Brand Activation Summit: Smarter Digital Marketing for More Powerful Brands
Date: April 8, 2016
Time: 8:00 am – 5:30 pm
Marketing in 2016 is not easy. New platforms, technologies and forms of media seem to be emerging all the time, and our to-do lists grow longer every day.
But as challenging as the modern marketplace can be, it is more exciting than ever. The digital era is chock-full of opportunities to activate consumers through smarter digital marketing.
The Brand Activation Summit was designed to help you adapt to a rapidly evolving digital landscape, strengthen your brand, and better engage and influence your audience.
On April 8th in New York, you’ll learn:
- How to adapt and thrive in a changing marketplace
- How to create your digital brand experience
- How to adapt your brand to changing consumer preferences
- How to strengthen your reputation
- How to improve the way you measure success
and much, much more.
You’ll hear from some of the world’s most effective marketers from companies like Google, Samsung, and MasterCard, industry trailblazers from Deloitte Digital and Siegel + Gale, and world-class marketing faculty at Baruch College. You’ll also have the chance to connect, mingle, and share best practices with fellow digital marketers.
Space is limited, so register now.
Anders Agronstedt, President, The Gronstedt Group
Matt Anchin, SVP, Global Communications, Monster Worldwide
Ana Avalenzuela, Associate Professor, Zicklin School of Business, Baruch College
Andrew Bowins, VP, Corporate Reputation, Samsung
Mark Burgess, President and TED Speaker, Blue Focus Marketing
Tom Edwards, Chief Digital Officer, Epsilon
Jesse Eisenburg, VP of Client Services, Elite SEM
Lauren Flaherty, EVP and CMO, CA Technologies
Lee Hornick, Program Director, NYAMA
Reena Jana, Editor-in-Chief, Global Program Lead, IBM
Norm Merritt, President and CEO, ShopKeep
Dani Nadel, Chief Digital Marketing Officer, Scholastic
Robert Reiss, CEO and Host, The CEO Show
Alan Schulman, National Director, Content Marketing & Creative Experience, Deloitte Digital
Steve Sherman, Adjunct, Baruch College
Peter Weedfald, Senior VP, Sales, Sharp Electronics
April 8, 2016
55 Lexington Avenue at 24th St
New York, NY, 10010
$495.00 for Regular Attendee
$420.00 for Current NYAMA Member
$295.00 for Student/Academic/Startup
- One Bernard Baruch Way (55 Lexington Ave. at 24th St) New York, NY 10010
About Baruch CollegeBaruch College is a dynamic community of scholars and distinguished professionals who educate one of the most diverse student populations in the United States. The College dates back more than 160 years, to the founding in 1847 of the Free Academy, the first free public college in the nation, and has carried on a tradition of academic excellence, accessibility, and opportunity for students from every corner of New York City, the metropolitan region, and around the world. Baruch College is ranked among the region's and nation's top colleges by U.S. News & World Report, Forbes, Princeton Review, and others. Our campus is within easy reach of Wall Street, Midtown, and the global headquarters of major companies and non-profit and cultural organizations, giving students unparalleled internship, career, and networking opportunities. The College's more than 18,000 students, who speak more than 110 languages and trace their heritage to more than 170 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States.
- 234 5th Avenue, New York, New York 10001
About New York American Marketing Association (NYAMA)The New York American Marketing Association (NYAMA) is an organization that inspires, supports and celebrates brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. We also serve as a resource for all marketing events, activities and news in the New York and surrounding areas.
- 116 East 27th Street, Fl 6, New York, New York 10016