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Brand Activation Summit: Smarter Digital Marketing for More Powerful Brands

Event type: Conference

Date: April 8, 2016
Time: 8:00 am – 5:30 pm

Location: 55 Lexington Avenue at 24th St, New York, NY, 10010

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Marketing in 2016 is not easy. New platforms, technologies and forms of media seem to be emerging all the time, and our to-do lists grow longer every day.

But as challenging as the modern marketplace can be, it is more exciting than ever. The digital era is chock-full of opportunities to activate consumers through smarter digital marketing.

The Brand Activation Summit was designed to help you adapt to a rapidly evolving digital landscape, strengthen your brand, and better engage and influence your audience.

On April 8th in New York, you’ll learn:

You’ll hear from some of the world’s most effective marketers from companies like Google, Samsung, and MasterCard, industry trailblazers from Deloitte Digital and Siegel + Gale, and world-class marketing faculty at Baruch College. You’ll also have the chance to connect, mingle, and share best practices with fellow digital marketers.

Space is limited, so register now.

Featured Speakers:

Anders Agronstedt, President, The Gronstedt Group
Matt Anchin, SVP, Global Communications, Monster Worldwide
Ana Avalenzuela, Associate Professor, Zicklin School of Business, Baruch College
Andrew Bowins, VP, Corporate Reputation, Samsung
Mark Burgess, President and TED Speaker, Blue Focus Marketing
Tom Edwards, Chief Digital Officer, Epsilon
Jesse Eisenburg, VP of Client Services, Elite SEM
Lauren Flaherty, EVP and CMO, CA Technologies
Lee Hornick, Program Director, NYAMA
Reena Jana, Editor-in-Chief, Global Program Lead, IBM
Norm Merritt, President and CEO, ShopKeep
Dani Nadel, Chief Digital Marketing Officer, Scholastic
Robert Reiss, CEO and Host, The CEO Show
Alan Schulman, National Director, Content Marketing & Creative Experience, Deloitte Digital
Steve Sherman, Adjunct, Baruch College
Peter Weedfald, Senior VP, Sales, Sharp Electronics


Date:

April 8, 2016

Location:
Baruch College
55 Lexington Avenue at 24th St
New York, NY, 10010

Price:
$495.00 for Regular Attendee
$420.00 for Current NYAMA Member
$295.00 for Student/Academic/Startup

Organizers

Baruch College

Address:
One Bernard Baruch Way (55 Lexington Ave. at 24th St) New York, NY 10010
Website:
http://www.baruch.cuny.edu/

About Baruch College

Baruch College is a dynamic community of scholars and distinguished professionals who educate one of the most diverse student populations in the United States. The College dates back more than 160 years, to the founding in 1847 of the Free Academy, the first free public college in the nation, and has carried on a tradition of academic excellence, accessibility, and opportunity for students from every corner of New York City, the metropolitan region, and around the world. Baruch College is ranked among the region's and nation's top colleges by U.S. News & World Report, ForbesPrinceton Review, and others. Our campus is within easy reach of Wall Street, Midtown, and the global headquarters of major companies and non-profit and cultural organizations, giving students unparalleled internship, career, and networking opportunities. The College's more than 18,000 students, who speak more than 110 languages and trace their heritage to more than 170 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States.

New York American Marketing Association (NYAMA)

Address:
165 West 57th Street, New York, NY 10019
Website:
http://www.nyama.org

About New York American Marketing Association (NYAMA)

The New York American Marketing Association (NYAMA) is an organization that inspires, supports and celebrates brilliance in marketing.  Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area.  Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.  We also serve as a resource for all marketing events, activities and news in the New York and surrounding areas.

GreenBook

Address:
116 East 27th Street, Fl 6, New York, New York 10016
Website:
http://www.greenbook.org/

About GreenBook

GreenBook's mission is to bring innovative resources to market researchers on both sides of the table and to offer effective marketing opportunities in a variety of targeted media.  The GreenBook media platform including the flagship GreenBook Directory, GreenBook Blog, Insight Innovation Forum, New Qualitative Research Guide & Directory, a Webinar Program, and a bi-weekly email newsletter.  GreenBook's publishing program provides stimulating, practical, and timely content on topics and issues relevant to the industry.  For more visit: www.GreenBook.org.

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