Putting the Focus Back on Consumers
Date: September 22, 2016
Time: 6:00 pm – 8:00 pm
Learn how to to build a social and digital strategy that helps customers make decisions that benefit them and you.
Putting the Focus Back on Consumers
We will examine case studies from a variety of companies who Social Currency to identify unused ways to fit into their customer’s lives. We will learn how these brands were able to align themselves with customer behavior, leading to business transformation success.
In 2010, VIVALDI_ developed the term Social Currency to measure the ability of brands to fit into their consumer’s social lives. 6 years later, they’ve partnered with Chadwick Martin Bailey to release a research paper on the impact of Social Currency on brands from 5 different industries- Airlines, Automotive, Beer, Fashion, and Food. Join us for a discussion on how adopting a Social Currency strategy which focuses on helping customers to make decisions and manage their lives will lead to a competitive advantage.
Marketers will leave this discussion knowing:
- How to use Social Currency as a powerful way to gain a competitive advantage
- How to shift their focus from making bold branding promises to building value into the customer’s experience
- How to contribute to their consumer’s personal and social identity for a greater business impact
The first Chief Marketing Officer of VIVALDI_, Agathe has over 15 years of strategic consulting experience. She joined VIVALDI_ in 2001. Prior to her CMO role, Agathe led the Fifth Season practice where she helped companies produce innovative, engaging interactions that help them connect with their audiences, build their brands and create entire new businesses.
Assoc. Director, Global Research & Insights
Philip combines his love for the automotive industry with his career passions at Cadillac. Over his 10 years in Auto, he has led the gamut of strategy, research, and analytics projects including but not limited to segmentation, media optimization, messaging, product competitiveness, etc. Wins have included modeling line-up scenarios models, developing successful business cases for new ventures/vehicles/features, authoring marketing launch strategies, etc.
Head of Consumer Insights
AB InBev USA
Jodi is an accomplished marketing leader with expertise in global innovation insights and consumer insights.
Denise is an accomplished Customer Marketing leader with expertise transforming data into Insight driven business initiatives to enhance customer experience and increase brand loyalty.
As SVP Strategic Marketing at Saks Fifth Avenue, she made the Analytics team instrumental in evaluating and evolving promotion strategy, proactively providing insight into underlying sales trends and a go- to resource when addressing business challenges.
Denise is now a consultant, lending her expertise to branding and marketing agencies as well as working directly with small and mid sized businesses.
Founder and CEO
An accomplished expert in strategy, brand management and innovation, Erich is the author of several books on brand strategy including, Brand Leadership and Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies.
$35 for Current Members of the NYAMA
$45 for Non- NYAMA Members
Food and Beverages will be provided.
- 13 Crosby Street, Third Floor Loft, New York, NY 10013
About VIVALDI_VIVALDI_ consists of a unique portfolio of three businesses focused on helping companies achieve new growth, build strong brands, design game-changing innovation playbooks, design products, services and experiences, connect with customers and consumers through marketing and communications, incubate social technologies, and leverage social initiatives and networks enterprise-wide.
- 234 5th Avenue, New York, New York 10001
About New York American Marketing Association (NYAMA)The New York American Marketing Association (NYAMA) is an organization that inspires, supports and celebrates brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. We also serve as a resource for all marketing events, activities and news in the New York and surrounding areas.
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