Putting the Focus Back on Consumers
Date: September 22, 2016
Time: 6:00 pm – 8:00 pm
Learn how to to build a social and digital strategy that helps customers make decisions that benefit them and you.
Putting the Focus Back on Consumers
Join Vivaldi for a discussion on the importance of understanding consumers today given the social, mobile, and digital context in which we live and how understanding their behavior will help increase the success of any business and brand transformation effort.
Vivaldi Founder and CEO Erich Joachimsthaler will be giving an introductory talk sharing his latest thinking on customer centricity, building strong brands, and more. Then, we will be joined by AB-InBev’s Head of Insights, Jodi Harris; former Saks’ Head of CRM, Loyalty, and Analytics, Denise Anza; Cadillac’s Associate Director of Global Research and Insights, Philip Dauchy, for a panel discussion on how businesses and brands can make an impact on how consumers manage their social lives and reach the next stage of growth.
Marketers will take away from the session:
- How greater understanding of consumer behaviors can allow business and brand transformation efforts to lead to a competitive advantage
- How marketers can shift their focus from making bold branding promises to building value into every experience that consumers have of the brand
- The growing importance and need for brands to contribute to their consumers’ personal and social identity for greater business impact
The first Chief Marketing Officer of VIVALDI, Agathe has over 15 years of strategic consulting experience. She joined VIVALDI in 2001. Prior to her CMO role, Agathe led the Fifth Season practice where she helped companies produce innovative, engaging interactions that help them connect with their audiences, build their brands and create entire new businesses.
Agathe teaches strategic management classes as an Adjunct Professor at Parsons The New School for Design. She holds a Masters from ESSEC Business School in Paris, France.
Assoc. Director, Global Research & Insights
Philip combines his love for the automotive industry with his career passions at Cadillac. Over his 10 years in Auto, he has led the gamut of strategy, research, and analytics projects including but not limited to segmentation, media optimization, messaging, product competitiveness, etc. Wins have included modeling line-up scenarios models, developing successful business cases for new ventures/vehicles/features, authoring marketing launch strategies, etc.
Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands – most notably America’s best-selling beer, Bud Light, and iconic King of Beers, Budweiser, and Stella Artois. She oversees all consumer research & immersion, consumer planning for brand positioning, communications and innovation, and marketing-mix modeling in the United States.
Jodi also champions the “Women in Beer” employee resource group at A-B, which includes programming and mentoring from women at all levels of the organization.
Prior to joining AB InBev in 2011, Jodi began her career in market research on the supplier-side at Harris Interactive and TNS and then transitioned to client-side in consumer planning at Diageo USA and Ann Taylor.
Denise is an accomplished Customer Marketing leader with expertise transforming data into Insight driven business initiatives to enhance customer experience and increase brand loyalty.
As SVP Strategic Marketing at Saks Fifth Avenue, she made the Analytics team instrumental in evaluating and evolving promotion strategy, proactively providing insight into underlying sales trends and a go- to resource when addressing business challenges.
Denise is now a consultant, lending her expertise to branding and marketing agencies as well as working directly with small and mid sized businesses.
Founder and CEO
An accomplished expert in strategy, brand management and innovation, Erich is the author of several books on brand strategy including, Brand Leadership and Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies.
$35 for Current Members of the NYAMA
$45 for Non- NYAMA Members
Food and Beverages will be provided.
- 13 Crosby Street, Third Floor Loft, New York, NY 10013
About VIVALDI_VIVALDI_ consists of a unique portfolio of three businesses focused on helping companies achieve new growth, build strong brands, and leverage social initiatives and networks enterprise-wide.
- 234 5th Avenue, New York, NY 10001
About New York American Marketing Association (NYAMA)The New York American Marketing Association (NYAMA) is an organization that inspires, supports and celebrates brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. We also serve as a resource for all marketing events, activities and news in the New York and surrounding areas.
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