New York American Marketing Association


			Upcoming Events
	The New York American Marketing Association is an organization with the mission of advancing the practice and appreciation of marketing for marketing professionals who seek the knowledge to make themselves more effective marketers. The NYAMA is affiliated with the Effie Awards and the GreenBook Directory of Marketing Research and Focus Group Companies. EFFIE is the global benchmark for effective marketing and advertising communications. With EFFIE programs in 30 countries on five continents, EFFIE is the most prestigious award in the industry because it honors the one truly significant achievement in advertising communications: Results. www.effie.org Admittance into the Marketing Hall of Fame is the highest honor a brand can receive. This honor acknowledges brands, classic and current, that have established themselves as true icons by achieving enduring, sustained success in the marketplace and that have contributed to the marketing discipline through their pioneering practices. The GreenBook^® is an indispensable tool for market researchers, account planners and brand strategists. The GreenBook's database of market research services is the most accurate resource available to industry professionals responsible for conducting a research project from inception to completion. www.greenbook.org The Marketing JobSource is a national online career center focusing exclusively on connecting employers to qualified marketing, marketing research and advertising job candidates. The Marketing JobSource is a partner of the Marketing Career Network, an alliance of national marketing association job boards dedicated to advancing the industry and its marketing professionals. Membership Did you know that with your membership you can receive discounts for webex events center, rental cars, and even life insurance? Click here to find out even more membership benefits.		Healthcare SIG: The Mystique of Medical Moderating September 23rd 6-8PM Professionals from the health care industry are always interested in innovative ways to gather learning from health care professionals. Learn about using projective qualitative research techniques to tap into the psyche of the participant audience to deliver true insights into a marketing challenge. Branding and Re-Branding for Non-Profits September 24th 6PM-7:30PM Marketing for a not-for profit has very different challenges than those of the consumer world. This panel will share their individual branding experiences and results they achieved through the process
			JobSource @ New York AMA Job of the Week Strategic Marketing Manager RSM McGladrey Responsibilities Include working collaboratively with marketing and industry and service line teams to develop and implement strategic marketing plans in support of New York office growth objectives. Developing measurable and cost-effective marketing programs which may include direct marketing, advertising, telemarketing, special events, media relations, newsletters, web-casts and integration of firm-wide marketing programs and materials tied to the New York office business plan. Creates and implements internal communications programs and external programs with support of the Editorial Specialist. Click here for more opportunities at NYAMA Jobsource