In 1993, the New York American Marketing Association established the Marketing Hall of Fame^® to recognize brands that have established themselves as true icons by achieving enduring, sustained success in the marketplace and that have contributed to the marketing discipline through their pioneering practices.

Inductees fall into two classifications - Classic Brands, which have enjoyed continuous success for 25 years or more, and Current Brands, which have made their marks as brand leaders within their first 15 years of entering into the marketplace.

Admittance into the Marketing Hall of Fame is the highest honor a brand can receive because it acknowledges brands that have become category leaders, household names, and a part of history.

Marketing Hall of Fame Inductees:
[Click on a brand to read the inductees' success stories]

Classic Brands Barbie Budweiser Campbell's Coca-Cola Hallmark Harley-Davidson Kodak Marlboro McDonald's The Walt Disney Company Visa Volkswagen

Current Brands Absolut Amazon.com America Online Apple Federal Express Martha Stewart MTV Nickelodeon Nike Saturn Staples Virgin Atlantic Airways