Coca-Cola
Inducted in 1993

Coca-Cola enjoys a status achieved by no other products in commercial history: it truly is a global cultural icon. Over its 107-year history, Coca-Cola has become a part of the fabric of daily life for hundreds of millions of people in more than 195 countries that Coke calls home. Enjoyed more than 685 million times a day around the world, Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment.

Coca-Cola is the most widely recognized and best-loved brand in the world, according to various research studies. What's more, only one expression in any language--"OK"-is more widely understood than "Coca-Cola."

The remarkable strength of the Coca-Cola trademark is based on its ubiquitous presence, grown from an understanding of the importance of marketing and advertising, beginning with the first hand-painted oilcloth "Coca-Cola" signs over the Atlanta storefronts in 1886. Over the next century, that trademark consistently defined Coca-Cola as something special.

Always fresh, always real and always ahead of its time, Coca-Cola advertising has become synonymous with creativity and excellence, from the serving trays and calendars of the 1890's to the Hilltop singers, Mean Joe Greene and the "Always" polar bears. Worldwide, over 20 million pieces of advertising carry the message, from a simple sign at a quaint village grocery, to the neon spectacular over Times Square.

For The Coca-Cola Company, marketing the timeless appeal of the world's most powerful trademark sets Coca-Cola truly apart, enhancing the Company's leadership position around the world.