Martha Stewart
Inducted in 2002

Over the past two decades, Martha Stewart's passion for creative and useful how-to ideas and her constant encouragement to take pride in everyday living have elevated the role of homekeeping around the world. The steady stream of how-to information, products and brands created by Martha Stewart and the domestic arts experts at Martha Stewart Living Omnimedia (MSO) have made the company the country's most trusted guide to living with style.

Beginning with "Entertaining," her first book published in 1982, Martha Stewart aggregated what had been small, distinct media niches-cooking, gardening, entertaining, crafts, holidays and weddings-into a single, limitless category: lifestyle. MSO has since evolved lifestyle to include eight core content areas-adding keeping, and baby and kids. MSO's strategy is to provide original how-to content to as many consumers as possible through its "omnimedia" platform-magazines, television, books, radio and newspaper columns. MSO then turns dreamers into doers, offering them the products they need through its "omnimerchandising" platforms that sell multiple brand labels for do-it-yourself ingenuity the Martha Stewart way.

One of the cornerstones of MSO's omnimedia platform is Martha Stewart Living, the flagship magazine launched in 1991. With a circulation of 2.4 million and a readership of nearly 14 million, it is the preeminent source of how-to content for the home, generating enormous brand loyalty. This has helped MSO expand its magazine portfolio over the years; it now includes Martha Stewart Weddings, Martha Stewart Baby and Martha Stewart Kids. MSO has also demonstrated that the values and attributes inherent in the brand have global appeal. In 2001, MSO successfully launched Martha Stewart Martha, a version of Martha Stewart Living, in Japan.

Another important omnimedia platform component is Martha Stewart Living Television (MSLTV), the Emmy-award-winning daily TV show syndicated to more than 190 television stations spanning nearly 90% of U.S. households. Its viewers are highly interactive with and emotionally connected to Martha Stewart and MSO's brands.

As within the media world, MSO has also had a profound impact within the retail marketplace. Its revolutionary omnimerchandising strategy is guided by the philosophy that consumers should be able to purchase high-quality MSO-branded products at multiple price points. For the mass-market consumer, MSO created a very successful brand of high-quality and affordable home-essential products under the Martha Stewart Everyday label sold at Kmart. Within the specialty retail market, MSO is expanding its Martha Stewart Signature specialty label to include fabrics, designer paints, floor coverings and furniture. The high-end market is served by the Martha by Mail catalog and marthastewart.com Website, which sell fine merchandise and specialty accessories.

MSO's brand strength and achievements over the years come from the quality and care the company invests in its content and products and the in-depth knowledge of its experts. Its readers, viewers and shoppers depend on MSO to create products that help them celebrate their homes and enhance their lives. Through assiduous brand management and product development built on a foundation of pioneering and innovation in everyday living, MSO continues to create new Martha Stewart products that bring enormous pleasure to its consumers.