When you join the New York American Marketing Association you are then able to volunteer for one of our five committees or an unlimited number of the Shared Interest Groups.


The Programming Committee is responsible for developing and planning a full calendar of NYAMA events that provides professional development and networking opportunities for the NYC marketing community.  The committee coordinates a variety of monthly events, including Feature and Networking Events, as well as co-hosting events with partnership organizations.

Marketing Communications (Marcoms)

The Marcoms Committee is responsible for creating a flow of information about the NYAMA to current and potential members and the media.  Marcoms utilizes traditional PR techniques, social media platforms and collateral materials to support NYAMA’s events, news and initiatives.


The Membership Committee is responsible for ensuring member benefits to the chapter and outreach to non-members.


The Insights Committee provides strategic and tactical research learnings about current and prospective members to help inform and guide chapter activities.  These insights are gleaned through a number of market research techniques, including online surveys, in-depth interviews, focus groups, and social media mining.

Marketing Hall of Fame

The Marketing Hall of Fame Committee provides support to the re-launched prestigious award that is dedicated to recognizing people who are making outstanding contributions to the field of marketing and celebrates the achievements of three great marketers at a yearly award gala.

To get involved and join one of our committees, click here.



Shared Interest Groups (SIGs) are mini-communities of marketers in a particular specialty.  SIGs are a great way to connect with other marketers in your field, specialty, or peer group.  A SIG is a community of marketers that are interested in sharing ideas, knowledge and experiences with others in a particular field.  It is a group organized around a common interest area. Below are the current SIGs:

Marketing ROI & Big Data

The Marketing ROI & Big Data SIG is for data junkies interested in extracting value from data, analyzing it and making sure every invested dollar counts. This group will engage in real-world big data case studies and take on interactive projects to create an open learning environment among all members. Mock presentations and group competitions will be part of the meetings.

Young Professionals

The Young Professionals SIG is comprised of passionate and curious professionals at the onset of their careers. This group will host events in order to connect Millennials with experienced professionals and to provide a supportive network to young members. This SIG also emphasizes the importance of speakers, educational opportunities and networking activities.

Digital Marketing

The Digital Marketing SIG explores the tactics behind building an effective user experience in order to establish loyal long-term customers. Topics include social media, web design, cross-platform advertising and all things digital.


The Insights SIG examines the market research industry, with regards to best practices, technology usage and performance information. Meetings will include open dialogue sessions and debates. Speakers and outside visitors will also join to provide guidance on key concerns of today’s market.


For questions or recommendations about the New York AMA SIGs, please contact Christina Moazed or Kathryn Risi.