ExactTarget and MarketingSherpa present the Email Marketing Intelligence Webinar series, an 8-part series of interactive webinar sessions where marketers will gain actionable insight on how to improve email marketing efforts in 2009…and beyond. Join industry thought leaders from MarketingSherpa and ExactTarget as they dig into the new 2009 Email Marketing Benchmark guide, and share the latest trends and research that will help marketers analyze how their email programs stack up against the competition and uncover new ways to drive ROI on email marketing investments. 

For more information and to register for the complimentary webinar series, please visit: http://email.exacttarget.com/webinars/.

The schedule of webinars for the Email Marketing Intelligence Webinar Series is as follows:

November 6 – Raising The Email Bar: Top 5 Takeaways from MarketingSherpa's 2009 Email Benchmark Guide
When 1,763 of the brightest minds in email marketing share their insights on what works and what doesn't, it's time to pull up a chair. In this session, Stefan Tornquist, MarketingSherpa's Research Director and Lead Author of the 2009 Email Benchmark Guide, and Tim Kopp, CMO of ExactTarget, discuss the top five takeaways from this year's research. This webinar will provide you with quick, actionable insight that you can use to immediately improve your email marketing efforts.

November 13 – Just in Time: Tips to Maximize Email Response This Holiday Season
This holiday season we could all use a dash of inspiration to cut through the clutter, increase conversions, and boost the ROI from our email marketing efforts. Ready to provide that inspiration are Stefan Tornquist, MarketingSherpa's Research Director and Lead Author of the 2009 Email Benchmark Guide, and Morgan Stewart, ExactTarget's Director of Research & Strategy. In this session, Stefan and Morgan will share the secret (and not-so-secret) ways that creative email marketers are maximizing response this holiday season.

November 20 – Building Relationships During the Holidays Through Optimized Triggered & Transactional Messaging
Great email relationships are not built on newsletters, coupons, and sales alerts alone. In fact, a vast majority of your email communications—such as order confirmations, shipping notices, and automated correspondence—likely have a greater impact on how your customers perceive you.
In this session, experts from MarketingSherpa and ExactTarget dig into the 2009 Email Benchmark Guide to identify the specific ways that companies can and should optimize their triggered and transactional email messaging to unlock the hidden potential (and ROI) in every email.

December 4 – Fresh Eyes for the New Year: Seeing (& Optimizing) Your Email Designs from the Recipient's Perspective
The end of the year is a perfect time to evaluate your email design and brainstorm ways to improve next year. Join Stefan Tornquist, MarketingSherpa's Research Director and Lead Author of the 2009 Email Benchmark Guide, and Melinda Baxter, ExactTarget's Director of Marketing Services, as they share email design insights gleaned from the best email marketers in the business. These tips will enable you to optimize email response from January 1.

January 8 – Constant Improvement: How to Combine Analytics & Testing to Optimize Email Marketing Performance
The old business adage "you can't manage what you don't measure" holds doubly true with email marketing—where failure to track conversions effectively can leave you flying blind. Join Jimmy Ellis, Director of Optimization Research at MarketingExperiments, and Ryan Warren, ExactTarget's Director of Solutions Consulting, as they delve into MarketingSherpa's 2009 Email Benchmark Guide and share how top email marketers are optimizing performance through analytics integration and ongoing testing efforts.

January 22 – Building the Perfect Subscriber: Email List Growth Strategies and Superior Segmentation Techniques
Subscribers rule! The question is, "How do you get more of them?" In this session, Sergio Balegno, Senior Analyst at MarketingSherpa, and Jeffrey K. Rohrs, ExactTarget's VP of Marketing, discuss the many ways that top email marketing professionals are growing their subscriber base and leveraging segmentation techniques to produce increased engagement, conversion, and ROI. You'll come away from this session with new ideas on how to grow your program, while putting subscriber interests first.

February 5 – Getting to the Inbox: Why "Send" Is Not the End & Reputation Is King
So you've pushed the "send" button. Now what happens? In this session, deliverability experts Chris Heine, MarketingSherpa's Senior Email Reporter, and Al Iverson, ExactTarget's Director of Privacy & Deliverability, pull back the curtain and expose the factors that determine whether your emails reach the inbox. Attendees will gain valuable insight on how to improve critical deliverability and email marketing efforts.

February 19 – Where There's a World, There's a Way: International Email Marketing

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